Ever since the liberalisation of the economy, Indian businesses are aiming to reach global customers. With the digital revolution, more are choosing the online route to achieve this dream. As such, the website, the digital address of a business, has become the node for reaching out to customers abroad.
One of the key elements in reaching out to International clients is communicating with them in a way that they understand. This is where localization comes in, and website localization is an important element in achieving your dream.
Localization is the buzzword among businesses. It is the process of making your website available in multiple languages. While the essence of the content will be according to the original language, cultural elements of the target locale will be included.
There are many website localization companies in Noida offering website localization. But, do you know the effective ways to localize your site? Discover here.
1.Plan Ahead
If you aim to reach the global markets, then there are no ifs and buts with localization. It is necessary. Thus, plan and localize your website right from the website design and development stage. For example, as languages are not similar, they occupy space differently. It is why leaving as much space as possible at the design stage itself will help in effective localization.
2. Internationalize the Website
This is another important aspect of localizing your website. By internationalizing, it means your website functions consistently across technologies of various countries. For this, build your website in Unicode. It caters to over 90 scripts and numerous languages. The text, special characters, symbols, etc., appear consistent irrespective of whether they are right to left or left to right.
3. Rethink Images
Images are great for the appeal of the site. But, rethink about your images. During the localization process, it is difficult to find images that represent the same meaning as the original. Also, the images you use on the site may not be appropriate in the local language. So, think twice before using images. You should keep very fewer images on your site.
4. Do Not Forget SEO
As with a regular English website, where you implement an SEO strategy, think of a strategy for your localized website too. Local SEO is as tough as translating keywords into a target language is difficult. Also, the keywords might be different in the target language. Here you can get the help of website localization companies in Noida. The SEO specialists in these companies will take care of local SEO.
Website localization is an interesting and challenging aspect of a business. But when done right, you can reap rich dividends.
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