Localization of website involves customization (translation and adaptation) of websites and web based applications for users from countries which have a different language and culture.
Localization services are a necessity to your market expansion endeavors, especially if the language and culture is different in the region. It ensures ready acceptance of your products while enhancing the international image of your business. Localization also involves eliminating any offensive colors, graphics, symbols, geographic significance, political leanings, etc. to ensures cultural acceptability by the target audience.
Consumers today consider their smart phones their personal computers. Therefore, a mobile app or a mobile website is an important vehicle for online publicity. However, developing an app or a website for the smart phone is not as simple as it sounds. Further, marketing an app successfully is even more difficult. Promoting an app on Google Play Store, getting an industry influencer to talk about your app in favorably, getting good reviews and ratings call for professional app development services.
Further, if a product is meant for a particular market, then its app has to be localized before the app is sold in another market. CHL Softech, a part of the Crystal Hues Limited, provides competent app localization services in Delhi. We translate computer software, games and online applications into any language. Our team is capable of translating help documentation and marketing texts and re-dubbing audio and redrawing graphic materials in any language required. Our apps are compatible with all operating systems such as iOS, Android, etc. We also write and translate descriptions for the App store and Google Play Store in any language.
Our embedded processes ensure on-time delivery, optimal utilization of resources, minimal delays and happy customers. Our long list of growing customers speaks volumes about our reputation and services. Give your business the boost it needs with our app localization services!
Benefits of website localization:
- Increase reach of your target audience
- Globalization of your business
- Fast entry to the new markets
- Better user experience
Process to localize the website/app:Localization engineering (Localization Analysis) –
- Identifying the source code and programming language used to create website
- Team allocation based on source code programming language
- Extracting Text from web pages
- Extracting text from images
- Creating bilingual file for translator
- Checking supporting font
- Creating instruction for translator
- Using native translator to translate the content.
- It is important to work with a native speaker with subject matter knowledge who is also a trained linguist. Doing so will help ensure that your website content is conveying the intended message in the end-user’s language.
Localizing Layout and Site Navigation (Update text into webpages):
- Update text on the web pages/UI
- Create images with the translated text
- Before launching a localized website/app, it will be tested for both functionality and linguistic accuracy.
- The tester will look for potential problems such as text not fitting into menus, correct format of dates and times, and proper use of the language in context.
- Identifying target keywords for other languages. Just as with translation, you need a native speaker who understands “How your target audience searchesthe internet and the keywords used during such searches”.
- Update keyword and meta description into source code of web pages.
Content that needs to be localized of website/app:
- Images with text of UI
- HTML elements with text that can generate actions, such as buttons
- Digital assets such as videos or white papers
- Error messages
- Meta descriptions and titles
- Footers and headers
Note : Before starting the project, we check all the above elements available in the website/app and plan accordingly.
Why CHL Softech is best for localization:
- CHL Softech is an initiative of Crystal Hues Ltd, a complete communication life-cycle company which services more than 5,000 clients across the world in the last two and a half decades. We are ISO 9001:2015 & ISO/IEC 27001:2013 compliant and certified by world's leading quality auditors DNV, UKAS.
- CHL Softechweb solutions derive the best of technology coupled with cultural knowledge and creativity.
- We have an in-house capability and resources for website and app localization.
- Highly qualified native language translators
- Expert and highly experienced web and UI designer
- Highly skilled and experienced developer for .NET. PHP, WordPress, Android, iOS etc.
- Professional localization team for project management.
- Highly experience HTML designer, PHP developer, .Net developer, Android app developer
- Fully integrated units deliver end-to-end website solutions and meet your objectives of communicating with your customers through the internet. Our Web Designers, Copywriters, Content Developers and Programmers ensure the integration of back-office operations with the aesthetics of your website. CHL SoftechWebsite Designers adapt your website and applications to any language and ensure regular updating and maintenance services.